Great article summarising some really interesting Valentines day adverts:
theonlyconsistancyinlifeischange:
Best Valentines Adverts 2012
Innocent Love Labels: encouraging users to create their own labels online to wrap around the bottles. It can be delivered or shared online with your own or a pre-existing message.
Heineken ‘The Serenade’ FB App: this allows viewers to create their own personalised serenade to those they wish to ask on a date, with over 640 versions to choose from!
Krispy Kreme Twitter Love Roulette Game: aimed to find matches for singletons and any matches made using the hashtag would be entered into a prize draw.
02 Cupids: the chance to tweet a message of love to non-identical twins to read out on youtube.
HMV ‘Lonely Hearts’ FB Quiz: Created a facebook quiz where users could guess the celeb from ‘the lonley hearts’ description given. Its a lot of fun to play!
M&S Last Minute AR Ad: this was put up on a billboard at Waterloo to target those wanting a last minute valentines gift. The model provides suggestions using the link.
First Glasgow Valentine Vinny: the public were asked to tweet what they thought was the best valentines present and what was special about their partner. One couple was given a bouquet of roses and dinner for two just for tweeting! Valentine Vinny promoted the campaign by handing out roses
Happy Valentines Day!